Driving sales to your business is one of the many reasons why your website needs SEO. In case you haven’t realized it, you are losing a huge percentage of your sales to your competitor who has a fully-optimized website. From optimizing all web pages to doing off-site optimization, any business can definitely benefit a lot from proper Search Engine Optimization.
With everyone spending most of their time online, it is strategic for any business to gain first page visibility, if not the #1 rank on giant search engines like Google. Most people who search online using a keyword for a particular business, let’s say a web design company in their location, will only bother to browse the first 3 pages, that is if no one of the top 5 search results have caught their attention. After all, being on the top spots of the search results means more credibility so people prefer to do business with them. Additionally, being buried in other pages of the search results almost means that your business is non-existent. So, don’t you think it’s about time you hire the best SEO provider?
Here Are The Top 3 Reasons Why Your Website Needs SEO
Your website may be having issues you don’t notice and these could be the very reasons why your business has remained stale for quite long. SEO will address these issues so your website can climb up the search results. Check out these 3 main reasons why your website needs SEO.
- To help you optimize the right keywords
How could people find your business if you haven’t optimized or have been optimizing the wrong keywords? You obviously need terms with large volume of searches and low competition, and an SEO provider can help you with effective keyword research.
2. To get your website crawled by Google or other search engines
You may have all the quality content in your website but it wouldn’t matter unless search engines can crawl every page of your site.This is where the importance of an XML sitemap comes in. The right SEO provider can check this and perform a website audit for you so s/he can apply the changes that need to be done.
3. To speed up loading of your site and avoid other errors
Often, the loading speed of a website gets compromised over aesthetics. This is something that needs to be balanced. Even you would agree that a slow-loading website won’t make anyone be patient enough to wait just to check your content. Search engines hate slow load speed either and it has been one of the factors affecting search engine rankings since 2010.
Furthermore, changes in or redesigning your website can leave you with 404 errors. This, along with other matters that are discovered through a website audit will be worked out by the SEO company.
SEO is truly beneficial for your website in various ways. It can help you achieve your business goals in the online sphere. Give us a call or drop us an email for inquiries about why your website needs SEO and how you can get started.